Feb 09 2012

Design and Marketing = Mutewatch

Posted by

I will talk about a watch called “mutewatch” showing how important design and marketing is in the lifecycle of a product.

I learned about mutewatch approximately two months ago from a writing of Steve Wozniak, one of the founders of Apple, in which he was telling about the technical devices he was using. When I tried to find out how to get it, I understood, that it was not that easy. It is not sold in Turkey and even not in abroad, you cannot get it from everywhere. If I order it over the Internet, it will be stuck at the customs clearance because of its price. Although I did not deem likely, my dear wife, who went to abroad, bought the watch and brought it to me.

Mutewatch is a company located in Stockholm, Sweden. Last year, they have brought to market a watch bearing their company name. In fact, the company Mutewatch is a company, which brings to market diverse products with different designs. Wristwatch is just one of them.

The feature of the watch is: if you touch its display or move your wrist, it shows you the time. It has a battery, which enables the operation of the watch for a period of one week to ten days. You can charge it over any usb connection. It has no features such as calendar, chronometer, which 90% of the users benefit from.

The purpose of Mutewatch is to present a technological tool, which enables you to live daily in a certain plan. For this purpose, you can set five different alarms. With the timing of the alarm, the wristwatch vibrates on your arm without any sound. Thus, in a meeting it reminds you when you have to finish off the meeting without alerting others. Or when you have to get up in the morning, you do not disturb others in the location with the sound of the alarm. In fact, who cares about when you have to get up or where you have to be at what time!

With reference to other features of the design, it looks like an ordinary plastic accessory, bracelet on your wrist. It is available in the colours grey, white and red. I read, that those starting to use it, try to get every colour.

Also on my wrist, it draws the attention. I often get the question “What is this? What type of a device is it? How does it work?. Somebody even said: “A very marginal watch”;)

According to me, Mutewatch shows me the following: If you re-appear with a known concept, combined by a different design and approach, a little bit imagination and production techniques; if you promote the product in an indirect manner to one or more than one people, who are popular, you may sell more than you expect.

Hats off to Mutewatch. Congratulations for bringing this kind of device to the market. Well done.

PS: At first, I wrote this article for Turkish monthly Telecom Magazine called Telepati in Turkish on February 2012 issue. Then, I wanted to share this in English. You can find Turkish version in my Turkish blog click here.

Filed under : General, Smart Watch | 1 Comment »
Sep 27 2009

Limit Your Exposure To Cell Phone Radiation

Posted by

I found this site very useful when I was looking for a sar figures of my mobile phone. I decided to share this information with you.

Source: Environmental Working Group – http://www.ewg.org/cellphone-radiation/

Four billion people around the globe own cell phones. As the market for new devices has grown, so have concerns about the safety of cell phone radiation.

Recent studies find significantly higher risks for brain and salivary gland tumors among people using cell phones for 10 years or longer. The state of the science is provocative and troubling, and much more research is essential.

We at Environmental Working Group are still using our cell phones, but we also believe that until scientists know much more about cell phone radiation, it’s smart for consumers to buy phones with the lowest emissions.

The U.S. government ought to require cell phone companies to label their products’ radiation output so that consumers can do the numbers at the point of sale.

It doesn’t, so EWG has created this user-friendly interactive online guide to cell phone emissions, covering over 1,000 phones currently on the market.

Filed under : Mobile Phone | Comments Off on Limit Your Exposure To Cell Phone Radiation
Sep 17 2009

Source for Information about HCommerce

Posted by

HCommerce is an industry who tries to steal your personal information and damage your credit or empty your bank account etc.

McAffe has a very informative site about how to prevent HCommerce.

There are six episodes at the site. Those topics are:

– HCommerce history
– The trap is set
– Caught in the web
– Help is on the way
– Ending the scam
– Moving forward

I suggest you to go to the site and watch these episodes before hacked by someone and be a victim of them.


Thanks go to McAffe.

Filed under : Security | Comments Off on Source for Information about HCommerce
Aug 21 2009

How can you write ISO Image file to CD or DVD on Macintosh?

Posted by

This could be a very easy question for the people who uses Macintosh for a long time but I would like to write for beginners or people who do not know.

1. Insert an empty CD or DVD to the writer.
2. After a few minutes, choose ‘Disk Utility’ from the menu.
3. Then, choose ISO Image which you want to write to CD or DVD with ‘Open Disk Image’ from ‘File’ menu.
4. After that, you are going to see ISO file under Volumes.
5. Choose that file and use ‘Burn’ option.

That’s all. As you can see, you do not have to use 3rd party software.

Filed under : Macintosh | Comments Off on How can you write ISO Image file to CD or DVD on Macintosh?
Aug 11 2009

0 Point – Beginning

Posted by


These pages began to publish on August, 11th 2009. Old articles will be added now on. Daily life, opinions, ideas, news will be released often.

Thanks to everybody who interested in.

Sinan Oymaci

Filed under : General | Comments Off on 0 Point – Beginning