Apr 01 2013


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Those who are interested in technology and web sites will certainly know kickstarter.com. Many things have been written about, a lot of information has been given on this system. I also wanted to brief about.

kickstarter.com is a crowd funding web site. If you have a project, you just inform the web site on the details of your project. You indicate how much money you need and how you want to use the money. Users believing in your project send you money to support you.

The system is based entirely on trust. If the project you are supporting is successful, then there is no problem. If not, no problem at all. There is no guaranty for success. A lot of successful and unsuccessful examples have been shared about kickstarter.com projects.

Eight months ago, I was curious too on how the system was working and decided to support one of the projects trending at those days.

Pebble – getpebble.com – is a smart next generation watch. It changes the definition of a watch. It is a kickstarter.com project launched in April 2012. It is the idea of an American team, who had been producing smart watches before.

They started with the intention to raise a support for 100 thousand USD and phenomenally, they succeeded in collecting an amount of approximately 10 million 266 thousand USD within a short period. The number of supporting people was at 68.929. The amount of support, summoned after 28 hours upon the announcement of the project, was at one million USD.

However, there was a delay in the schedule of the project. According to the plan, initial products were to be delivered to the developers in August 2012 followed by the launch of the normal delivery in September 2012. The first shipment was made with a delay of 6 months. Currently, the shipments continue to be delivered to initial supporters of the project. I received my Pebble the other day.

The delivered product differentiates itself by its box. When I opened the box, I understood, that I had a very different watch in front of me. The material used is well-selected. The watch is very light, hardly to feel around your wrist.

You will probably ask for its features.

The Bluetooth protocol the watch uses, enables communication with devices such as Apple iPhone and iPod running the operation protocol iOS or Android. What does it mean?

You can download different applications. You can customize the display of the watch and calendar as expected from a usual watch.

On its display, you can see who is calling, if a sms or i-message arrived or not, from whom the call came, your appointments, the weather conditions, the alarms; if you listen to music, you can see what you are listening to. The watch vibrates for any information. Further, you get information on Facebook and Twitter.

Lets assume the following: You are in a meeting and your phone is in your pocket or in your bag. You can see the messages and calls on the display of Pebble around your wrist. If you listen to music, you can use it as a controller. Your phone needs just to be in the Bluetooth receiving area.

Pebble has an accelerator with three axis and gesture detection.

Although the chargeable battery is said to last more than seven days, this is an optimistic figure. It lasts less. The display is scratch-proof and non-glare. It is water resistant.

There is a Software Development Kit. This platform enables the society of developers to develop different applications. There is no limit.

The display uses a black white e-paper, this is why the image quality is so good.

The sun side of supporting a project in kickstarter is the provision of continuous information flow about the phases of the project. Pebble team has realised it properly. They have informed regularly at which stage the project was. They did not relapse into silence and appeared out of nowhere. There have been many criticism about the delay of the delivery. They listened to all such criticism and proceeded on their way.

It is not very easy to succeed in an operation, which is one hundred times bigger than planned. I therefore congratulate the Pebble team for their work and take my hat off to them. Congratulations. I’m glad I supported it. I placed myself among those lucky people.

Of course, the team has still a long way to go. On top of challenges comes the growing number of applications. However, when it is about software development and you have solved the hardware part of it, things will move further. I am quite satisfied with the stage it has reached.

İstanbul – April 4th, 2013

PS: I wrote this article for Turkish monthly Telecom Magazine called Telepati in Turkish on April 2013 issue. Then, I wanted to share this in English. You can find Turkish version in my Turkish blog click here.

Filed under : General, Smart Watch | 1 Comment »
Feb 09 2012

Design and Marketing = Mutewatch

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I will talk about a watch called “mutewatch” showing how important design and marketing is in the lifecycle of a product.

I learned about mutewatch approximately two months ago from a writing of Steve Wozniak, one of the founders of Apple, in which he was telling about the technical devices he was using. When I tried to find out how to get it, I understood, that it was not that easy. It is not sold in Turkey and even not in abroad, you cannot get it from everywhere. If I order it over the Internet, it will be stuck at the customs clearance because of its price. Although I did not deem likely, my dear wife, who went to abroad, bought the watch and brought it to me.

Mutewatch is a company located in Stockholm, Sweden. Last year, they have brought to market a watch bearing their company name. In fact, the company Mutewatch is a company, which brings to market diverse products with different designs. Wristwatch is just one of them.

The feature of the watch is: if you touch its display or move your wrist, it shows you the time. It has a battery, which enables the operation of the watch for a period of one week to ten days. You can charge it over any usb connection. It has no features such as calendar, chronometer, which 90% of the users benefit from.

The purpose of Mutewatch is to present a technological tool, which enables you to live daily in a certain plan. For this purpose, you can set five different alarms. With the timing of the alarm, the wristwatch vibrates on your arm without any sound. Thus, in a meeting it reminds you when you have to finish off the meeting without alerting others. Or when you have to get up in the morning, you do not disturb others in the location with the sound of the alarm. In fact, who cares about when you have to get up or where you have to be at what time!

With reference to other features of the design, it looks like an ordinary plastic accessory, bracelet on your wrist. It is available in the colours grey, white and red. I read, that those starting to use it, try to get every colour.

Also on my wrist, it draws the attention. I often get the question “What is this? What type of a device is it? How does it work?. Somebody even said: “A very marginal watch”;)

According to me, Mutewatch shows me the following: If you re-appear with a known concept, combined by a different design and approach, a little bit imagination and production techniques; if you promote the product in an indirect manner to one or more than one people, who are popular, you may sell more than you expect.

Hats off to Mutewatch. Congratulations for bringing this kind of device to the market. Well done.

PS: At first, I wrote this article for Turkish monthly Telecom Magazine called Telepati in Turkish on February 2012 issue. Then, I wanted to share this in English. You can find Turkish version in my Turkish blog click here.

Filed under : General, Smart Watch | 1 Comment »